How to save on every project
Saving money with Fly Creative is simple. In fact, just by using our service instead of an agency you are going to save on just about every aspect of branding, advertising, logo design, web and print with the hourly rate alone. At Fly Creative we don't have expensive real estate to pay for or a hungry sales staff to feed. Just creatives who are great at what we do.
Below we have compiled a list of things that can save you time and money on every project.
Finalize the content before you send it
Changes are a fact of life for a designer but as business people we are concerned about costs. Ours and yours. One of the largest budget busters for any project in most cases are simple wording changes. Small changes on each page of a 64 page document can really add up quickly. If you have three or four managers that need to sign off on content, make sure they sign off on it before you send it and you will have just saved your company both money and time.
Assign a project manager
Having two or three people commenting on graphics, changing layouts and revising copy becomes time consuming and expensive. And, if the changes come as separate fragments of information, the project not only gets expensive, but confusing on both ends. The best way to avoid this is to assign a project manager within your organization and to funnel all of the information through that person.
Keep email communication simple & direct
Piecing together a string of emails with tiny fragments of information and subject lines that have little or no relation to the project at hand is time consuming and entirely frustrating for anyone. It usually involves a string of clarification emails to nail down what is really needed. Keep it simple and direct and you will save time and money.
Don't out creative your creative staff
Our clients hire us for many different reasons. The big reason people come to Fly Creative is, well, creativity and experience. Our aesthetic is what makes us different than any other creative company on the planet. You are paying us not only to produce your brochure but to infuse 20 years of design experience and knowledge into it. Knowledge about how the eye travels across a page, what color combination says you can trust my company and what font to use or not use for your trade show booth. So, when we advise you to use a different image on the cover of that brochure or a different font on for your email newsletter, know that there is a lot of hard won experience behind that decision.