What do we mean by “branding”?
Branding, in our usage, is a set of identifying characteristics that communicate:
- WHO you are
- WHAT you sell
- and to WHOM you sell it
These elements are then distilled into stylistic, graphic and typographic elements that comprise your company’s recognizable identity in everything you do. These elements usually are translated into:
- a logo
- a color set and
- a ‘personality’
We offer a few simple, affordable tools that can help you establish a consistent brand presence that will help your company sell more, more effectively.
Brief Brand Audit
Many companies already have a range of “branded” elements they’ve been using for years that are somewhat ad hoc, or perhaps outdated. We can take a look at your company’s existing materials and logo and help you determine what is and isn’t working or worth keeping.
Brand Standards Package
Perhaps you have a trademarked logo and tagline, but have trouble keeping its usage consistent. We can help you establish and document guidelines for the usage of your trademarks so that employees, franchisees, vendors, etc. know how to use the elements of your brand.
Your logo is central to your brand identity. If it isn’t serving your brand well, it may be time for a change. We’ll assess the character and goals of your company and design a logo that better communicates your brand.
Maybe the essential elements of your logo are good, but it needs “refreshing”. We can take the core concept and update it to better reflect where your company is today.
Not sure what you need? We can help you discover what–if anything– needs to change about your logo to be more effective.
Call us today and let us help you with your brand! 1-866-249-1955.