If your advertisement isn’t selling your product or service, it's worthless.
Ads that win awards for design do not always translate into SALES. Selling your product or service is our foremost responsibility when creating advertisements and campaigns. Our approach flows from this understanding, and follows a four step process:
We approach advertising first by learning as much as we can about your products, services, customers and sales goals.
We want to make sure the ad does what you need it to do. Perhaps you want to begin re-presenting your restaurant as upscale rather than a greasy spoon for instance--we’ll help craft a campaign that achieves those goals.
Advertising is expensive. Testing ads on small groups before rolling them out ensures that you are moving in the right direction before you make a huge media buy.
Tracking begins with the test ads, and continues with every ad run: each ad ideally will have a trackable element, be it click thru on a web ad, a special offer response, or a coupon code used at purchase. There are multiple ways to track the effectiveness of advertising, and we can help establish the best ones for your company, depending on your infrastructure and resources. There are many simple soultions that don't require a huge marketing staff.
We Don't Buy Media
That means that an ad only makes money for us at the time of creation. And if you come back for more ads. So we won’t push you into huge media buys. In fact, we encourage you to FIRST work with us on defining your advertising goals and strategy–the results you want to see, the tests you want to run–BEFORE purchasing media in any quantity, and before creating the first ad. The more defined your goals, and the more time you have to develop a strong campaign, the better your chances of meeting your sales goals and maximizing your media dollars. A good media buyer will encourage you to do the same. That sounds like a no brainer–but we’ve seen too many clients do just the opposite: they get ad space, feel they “must run because the other guy is” and rush to throw a poorly targeted ad with an unclear message out there. Then they wonder why their ads don’t get results. Take the time to RESEARCH, DEFINE GOALS, TEST and TRACK.